The national trade association for Canada's credit unions, CCUA had gone through significant changes and wanted a new brand to reflect that, as well as their evolving role as an association intent on growing a stronger credit union industry. Working with an external agency, I built out and refined key components of CCUA’s new and refreshed brand, providing ongoing design and strategic support.
The first major project was creating comprehensive brand standards and guidelines, in collaboration with an outside agency. All design elements needed to be versatile and cater to bilingual audiences, both internal and external.
The report was previously difficult to read, with dated branding and next to no images. Working with copy writers and a researcher, we condensed the words into digestible sections and paired them with relevant imagery.
The Strategic Insights Magazine is co-produced by Central 1 and CCUA. This publication provides an environmental scan of the economic environment, members, competitors, industry dynamics and credit union realities, in order to support credit union strategic planning.
I created all custom advertisements for the report and provided oversight and creative direction to an external agency, that completed the remainder of the design work.
The new CCUA branding was well received and, as such, played a key role in the Corporate Christmas Card as well. For the card I took a more fun approach, using illustrations and a holiday motif to liven up the CCUA branding for the festive season.