CCUA

The national trade association for Canada's credit unions, CCUA had gone through significant changes and wanted a new brand to reflect that, as well as their evolving role as an association intent on growing a stronger credit union industry. Working with an external agency, I built out and refined key components of CCUA’s new and refreshed brand, providing ongoing design and strategic support.

 

SERVICES PROVIDED

Brand Strategy
Brand Guidelines
Graphic Design
Digital Media
Print Media

 
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BRAND

The first major project was creating comprehensive brand standards and guidelines, in collaboration with an outside agency. All design elements needed to be versatile and cater to bilingual audiences, both internal and external. 

Daniel’s creativity knows no bounds. His designs are bold, and always well executed. He can create the unexpected with little direction and whether it’s a simple template or full-blown magazine (just to name a few...), each and every piece is well thought out, professional and forward-thinking.
— Janet Gibson Eichner
 
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A PORTION OF THE 22-PAGE COMMUNITY AND ECONOMIC  IMPACT REPORT DESIGNED FOR CCUA.

A PORTION OF THE 22-PAGE COMMUNITY AND ECONOMIC  IMPACT REPORT DESIGNED FOR CCUA.

The report was previously difficult to read, with dated branding and next to no images. Working with copy writers and a researcher, we condensed the words into digestible sections and paired them with relevant imagery.

Daniel’s suggestions, creative approaches and patience were instrumental in translating text into a very colourful and graphic publication that communicated much more than text could and was also so much more pleasing to the eye.
— Les Czarnota
 
STRATEGIC INSIGHTS MAGAZINE - SEMI-ANNUAL PUBLICATION

STRATEGIC INSIGHTS MAGAZINE - SEMI-ANNUAL PUBLICATION

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The Strategic Insights Magazine is co-produced by Central 1 and CCUA. This publication provides an environmental scan of the economic environment, members, competitors, industry dynamics and credit union realities, in order to support credit union strategic planning.

I created all custom advertisements for the report and provided oversight and creative direction to an external agency, that completed the remainder of the design work. 

 
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The new CCUA branding was well received and, as such, played a key role in the Corporate Christmas Card as well. For the card I took a more fun approach, using illustrations and a holiday motif to liven up the CCUA branding for the festive season. 

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