Highpwr Fitness is a Brand, Website, Blog and YouTube channel that focuses on fitness, bodybuilding, motivation, product reviews and promoting a healthy lifestyle. When I got involved it was merely an idea, that I worked with various individuals to fine tune and launch. I ended up being both behind the scenes, providing creative direction, brand strategy and design services, as well as on the core team and in the spotlight, starring in fitness videos and becoming a YouTube personality.
Every video was strategically named, tagged, timed, and released, based on an in depth understanding of SEO principles and YouTube's evolving algorithms, in order to amplify our organic reach. For example, this particular video has been a first page search result for "Gym Motivation" for the past 4+ years.